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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

In part one , I provided insight into the why and what of a lead-to-revenue assessment. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? In my world, there are four distinct steps in conducting a lead-to-revenue assessment.

Lead Rank 100
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Panel Discussion: 27th of May at 10am – 11am PT

Pipeliner

Given the current pandemic crisis, digital processes, and transparency into revenue pipelines have suddenly come dramatically into focus. CRM is no longer a matter of choice but rather it is a necessity for any organization serious about maximizing revenue and efficiently managing the pipeline. MUST WATCH PANEL DISCUSSION.

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How Inbound Fits Into A Successful ABM Strategy

SBI

This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. However, it’s also not practical to expend the energy and resources fishing exclusively with a spear!

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How to Find a Deal That Will Close This Month

SBI

Traditional demand generation methods just aren’t cutting it anymore. This scores how well a target’s needs align with your product or solution, based on a unique set of characteristics (such as tech stack, revenue, size, etc.). For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Of course, they don’t want to take their foot off the gas in terms of goals — which leaves a lot of revenue teams grappling to do more with less. In other words, drill down into your operations to find the areas where you’re wasting time, money, or energy. That means working holistically, as a revenue team. Richard Harris.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

The unfortunate side effect of having sales reps repeatedly perform mundane tasks is that it takes considerable mental energy, leaving them feeling not only unmotivated and unproductive but undervalued due to the task’s menial nature. High-value activities mark the difference between a sales team generating revenue or not.

Quota 121
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Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.