The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Pointclear
AUGUST 20, 2015
In part one , I provided insight into the why and what of a lead-to-revenue assessment. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? In my world, there are four distinct steps in conducting a lead-to-revenue assessment.
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