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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Only targeting upper-level management: The C-suite is busy.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways.

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10 Reasons Why B2B Lead Gen Should Report to Marketing

Pipeliner

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Marketers typically are more available than sales road warriors, when answers are needed.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

But when active candidates aren’t the right fit, how do you search beyond those already in the job market? This suggests that many more passive candidates exist in the job market. Active vs. Passive Candidate Recruiting Much like traditional marketing, it can help to think of your ideal personas for recruiting.

How To 147
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The 6 Worst Decisions Sales Leaders Make

SBI Growth

As we conduct research across 19 different industries, patterns emerge. They do research online and are less inclined to agree to a F2F appointment. Without researching how customers make a purchase decision, your sales force could be misaligned. Headcount, benefits, car packages, travel – all cost a fortune.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important. Sales and Marketing Teamwork = Success. Perhaps you need to look no further than your marketing compatriot.

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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

FlightTrack Pro – One of the biggest pain points in a traveling profession is, you guessed it, traveling! It allows you to sync your travel itinerary, and then sends you push notifications about any changes with itinerary – delayed flights, change of gates, etc. Demand Generation. CNi Rapid Research.

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