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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Keep your intro text where you can see all of it in the preview.

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10 Reasons Why B2B Lead Gen Should Report to Marketing

Pipeliner

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Marketers typically are more available than sales road warriors, when answers are needed.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Jen Smith is vice president of marketing at MarketingProfs. They were viewed as less compelling, less useful and, certainly, less fun.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. Marketing organizations are being more tightly held responsible for revenue generation. One, Marketing is good at measuring return on effort and investment.

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Don't Stop B2B Marketing During The Holidays

Green Lead's B2B

"Why should we do appointment setting or lead generation during the holiday months? Here are some points to ponder and they are relevant to all marketing pipeline generation programs. The general best practice is to maintain momentum and take advantage of the time of year, do not to shy away from it.

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