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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

After you have content created for a campaign, AI can also recommend the optimal channels and timing for content distribution — especially in cases where a team has trained an AI bot on previous performance data.

Data 130
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How to Reduce Churn, Drive Customer Trust and Loyalty, and Maximize Revenue – Interview with @strikedeck

SBI

Shreesha: Strikedeck is the most powerful and comprehensive Customer Success solution, enabling businesses to reduce churn, drive customer trust and loyalty, and maximize revenue through innovative automation and integration technologies. In addition to the workshops, Strikedeck delivers training sessions to the end users.

Churn 95
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The Difference Between a VP of Sales and a CRO

Sales Hacker

The VP of sales is one of the most highly regarded titles to any sales professional and is often an end-game scenario for reps who are looking to maximize their earning potential and equity offerings from the companies that they work for. To maximize these metrics, they need to think much bigger than a VP of Sales.

Hiring 93
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. In the Expand phase, think about training and adoption.

Marketing 192
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How to Buy Sales Training That Delivers Results

The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner?

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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

What action items and artifacts are required to maximize revenue from these solutions? The goal of the product marketing roadmap is to maximize short-term revenue (this year) from existing solutions while the goal of the product roadmap is to drive future growth (later this year and going forward) from solutions that have yet to be built.

Revenue 52
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2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. With that in mind, I’m going to look at one key moment you need to train for during the deal, and two key moments your reps need to master with customers that are already in the fold.

Meeting 67