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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Without quality data, companies risk creating inconsistent and inaccurate results at a speed and scale that is nearly impossible for humans to control. We are experiencing a transformative shift with generative AI. How Do Marketers Use Generative AI? Hootsuite, for example, launched OwlyWriter to help create captions at scale.

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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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3 Steps to Quickly Build (and Scale) a High-Performing Sales Team

Sales Hacker

While junior staff certainly needs to be trained, senior staff can become bored if you’re not helping them continuously develop their skills and further their careers. Prong #3: Building a Team to Scale. When I’m scaling my team, I want to ensure there’s a theme of consistent values and capabilities.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. While it will look different for every marketer depending on their individual needs, functions, and goals, there are a few fundamentals every team should have in order to scale their business.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Train your reps to understand a lead’s challenge and offer solutions accordingly. To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

In the face of an economic softening, a lot of companies scale back on expenses while they wait to see what unfolds. Invest in training. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? What companies are actually trying to achieve is to scale their revenue.