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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”?

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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. To take that next step, however, your audience needs incentive -- usually a promo code or free gift.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

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Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Testing is extremely important if you use marketing automation.

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8 Killer Email Marketing Strategies that Boost Conversions

Connext Digital

Email marketing as a sales strategy is still the most effective way to obtain, and retain, new customers. For purchases made from receiving a marketing message, it has the highest conversion rate , which is 66%, when compared to other channels like social, direct mail and more. This is where incentives become useful.

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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? That’s direct mail. Both B2C and B2B organizations can find success using this classic marketing and sales strategy.

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Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Testing is extremely important if you use marketing automation.