Thu.Sep 22, 2016

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4 Alternate Ways to Promote Your Business

The Pipeline

The Pipeline Guest Post – Megan Totka. Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. If you don’t market, you probably won’t gain much more business – and new customers and more sales are something every business needs. In a traditional sense, there are lots of ways to advertise your business, and you probably feel like you are doing all of these regularly.

Promotion 245
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Are You Derailing Your Prospecting Success?

No More Cold Calling

You can’t make a living off future promises. It’s tough to shut up. We’re salespeople. We get paid to talk up our solutions. But we must also sell them. We’ve all made this prospecting mistake: The customer told us her challenges. She described in wrenching detail what consistently goes wrong and how these problems are affecting her business.

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A Salesperson's Terrible Reaction to Good Sales Training

Understanding the Sales Force

You won't have to read much in today's post because I included most of it in a short video. This is a story about a salesperson who reacted extremely badly to some great training tips and disrupted the training. His thinking is so representative of salespeople that struggle, and is the kind of thinking which, if shared with others, could derail an entire sales force!

Training 198
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Persistence Breaks Through Resistance

Sales and Marketing Management

Issue Date: 2016-09-01. Author: Anthony Iannarino. Teaser: Be persistent and stay engaged with the prospects no matter what. The successful salesperson knows the game is always on. A situation is only unrecoverable when you walk away, when you give up. Be persistent and stay engaged with the prospects no matter what. The successful salesperson knows the game is always on.

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How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

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Product Strategy: Are You in the Right Markets with the Right Products?

SBI Growth

Most companies spend about 30-40% of top line revenue on product, sales and marketing. But often, they fail to look at these as integrated expenses. On this week’s SBI Video Podcast, we spoke with Terry Hicks, the chief product officer.

Marketing 166

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An Unconventional Solution to Reduce Sales Stress

Increase Sales

Sales stress happens to many salespeople. Gotta make those monthly or quarterly sales goals is a continual conscious and usually unconscious thought. Yet it is amazing how many salespeople ignore this somewhat unconventional solution. Embrace a written goal setting and goal achievement WAY SMART process both personally and professionally. Possibly the reason this solution is not implemented is there is an existing presumption that people including salespeople know how to set and achieve goals.

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Use These 6 Opening Statements To Make Your Sales Interactions More Effective

MTD Sales Training

Last time, we discussed how your ‘elevator speech’ could be full of mistakes and not do what it’s supposed to do, i.e. open your conversation effectively with a prospect. We covered six of those mistakes and why they shouldn’t be used early on in your discussions. Here, we cover how the elevator speech should actually be the foundation for a great discussion.

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Why Your Prospects Don’t Respond to Your Cold Emails and How to Fix It!

A Sales Guy

There is a science to getting emails read. There is a science to how our brain works and how we engage with email and if you want to understand that science, you’re gonna like this post. Getting emails read is one of the greatest challenges in sales today. As more and more people abandon the phone, email has become our go-to communication tool, yet most sales people suck at emails and so do their marketing department.

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Reflections On Mediocrity

Partners in Excellence

Often we think of mediocre people or mediocre organizations as those that don’t perform well, at least in comparison to their peers. I hadn’t realized my understanding of mediocrity was wrong. It was actually an interview of comedian Norm MacDonald. The real definition of mediocrity is failing to perform to your full potential. It really struck me, when we fail to perform to our full potential, we are choosing mediocrity.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Your Prospects Don’t Respond to Your Cold Emails and How to Fix It!

A Sales Guy

There is a science to getting emails read. There is a science to how our brain works and how we engage with email and if you want to understand that science, you’re gonna like this post. Getting emails read is one of the greatest challenges in sales today. As more and more people abandon the phone, email has become our go-to communication tool, yet most sales people suck at emails and so do their marketing department.

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11 Social Selling Stats B2B Sales Reps Should Know

BrainShark

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Craft Your Post-Dreamforce Sales Cadences Now

SalesLoft

Dreamforce 2016 is almost upon us, and if your offices are anything like ours right now, you’re most likely surrounded by reps running through their sales cadences, hustling and hunting, trying to set up appointments before the event. What’s more ( if you remember the aftermath of Dreamforces’ past ) the post-conference sales cadences will be even more frantic than the antecedent, with reps scrambling to remember who they met at the event, what to say now, and how to cut through the noise.

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TSE 405: TSE Hustler’s League-“Show Them You Care”

Sales Evangelist

Today I’m sharing a 10-minute snippet of one of our training sessions in the past year over at the TSE Hustlers League as we talked about how to build connections and rapport with your prospects. You’ve probably heard this so many times that people do business with those they know, like, and trust. They simply […] The post TSE 405: TSE Hustler’s League-“Show Them You Care” appeared first on The Sales Evangelist.

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.