You lean back in your chair, swing your hands over your head, let out a sigh, and shake your head in disbelief.   “No one cares.” ” Despite all of your hard work no one seems to be listening to your message. Your marketing goes unnoticed. Your pitch falls on empty ears. You’ve been  there. You’ve You’ve seen it. You’ve felt it. And it’s frustrating. And you’re not alone. You might feel like your boss isn’t listening to you. Chances are your boss probably feels the same way about his boss. Executives are busy. Making them care. MORE >>

Simply speaking, social equity is a term to define the impact of social media actions (think return on investment) for an organization.  This impact is directly connected to the relevance of the postings through various metrics. However, there is something else than is being missed by some small business owners to C Suite executives and that is engagement as well as value as perceived by your ideal customer. Credit www.sxc.hu. Engagement goes beyond the sweat equity of writing, posting, tweeting, liking or plusing. It links the human factor, the people factor to all social marketing efforts. MORE >>

How many times have you bought something from a retailer online only to find yourself facing a sudden onslaught of emails from the company? Too many, I'm sure. Yes, online retailers need their customers' email addresses to confirm their purchases. But it's the more customer-centric companies that actually 1) note that the email will be used for confirmation purposes only, and then 2) ask if you'd like to opt in to their mailing list(s). Many retailers simply opt in customers when they make a purchase. Thanks, but ask me first. Mobile Marketing directmarketing emailmarketing optin MORE >>

Journal of Personal Selling & Sales Management (Photo credit: Wikipedia). Power Selling. Sales Training Course By Meirc Dubai Oct 14 -18. Program Objectives: By the end of the program, participants will be able to: Identify the behaviors and skills of a successful sales professional. Describe different types of selling models. Prospect and conduct a powerful sales call. Use a customer centered selling approach to provide value. Choose a closing technique to earn the business. Manage the customer relationship on an ongoing basis. Develop an action plan to apply new skills. Types of Selling. MORE >>

It’s hard trying to keep up in the Age of Acceleration.  Everything is sped up.  Everything is enhanced.  Everything is scaled up.  And while it’s probably not the case that everything has accelerated (but I still can’t think of anything that hasn’t),  one thing that has definitely sped up, enhanced and scaled up is customer activities, behaviors and – most importantly – their expectations. What may satisfy them today probably won’t satisfy them tonight.  In the Age of Acceleration, many focus on the impact of speed on getting the attention (and money) of potential customers.  MORE >>