Eloqua Influencer Marketing Tools 
SBI Growth
DECEMBER 26, 2012
Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.
LinkedFusion
AUGUST 27, 2023
Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.
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SBI Growth
NOVEMBER 27, 2012
This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0.
SBI Growth
JANUARY 16, 2013
The market is changing. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Then I provide several tools for success in the Social Seller Mobile App Guide. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill is buyer-centered and focused on ways to personally evolve with her market.
Score More Sales
MARCH 25, 2014
Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. I am very humbled, and quite honored, since it seems that quite a process was put into place and many different tools to measure reach was used to take a list of 500 influencers down to the top 30.
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.
SBI
NOVEMBER 14, 2017
Marketing speaks in leads and website downloads. You must zero in on the common thread that influences that revenue: the voice of your customer. Revenue is the literal translation of advocacy’s role throughout marketing, sales, and customer success, and reveals its impact on driving new business. Sales speaks in revenue.
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