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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. Most likely, you’re unintentionally suffering from one of the following five mistakes with your email approach. It’s annoying your intended audience.

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A complete guide to email marketing, with examples

Apptivo

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing?

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5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. Most likely, you’re unintentionally suffering from one of the following five mistakes with your email approach. It’s annoying your intended audience.

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Best Examples of Using Hyper-Personalization in Digital Advertising

BuzzBoard

In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. The Next Step: Catching on the Best Examples of Hyper-personalization Usage Hyper-personalization goes beyond conventional targeting methods. This is a classic example of hyper-personalization on digital media.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.