Jonathan Farrington

JULY 10, 2013

Also they must have loyalty to their products and to their associates and loyalty to their industry. They should never allow themselves or others in their group to ridicule, or down grade other leaders or people in the industry, as it is a sign of jealousy and this is one trait that cannot exist in a true leader.

PointClear 51

PointClear Report Loyalty ACT 51

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. Finally, the past few years have been tough on many industries and when revenue slows down, it is typical for companies to explore new and better ways to drive revenue.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Pointclear

OCTOBER 1, 2015

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. I could not agree more!].

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Pointclear

FEBRUARY 26, 2013

Remember the group. This doesn’t just depend on national cultural characteristics—say, Japanese group awareness versus Australian cowboy culture—but also on corporate norms. Prospects from countries like India or China are less likely to accept standard, non-customized services than those from, say, Germany or the UK.

Closing 198

Closing Face-to-face Workbooks Conference 198

Pointclear

AUGUST 16, 2012

Dave's firm works with clients in many verticals including technology industries, industrial products, financial and professional services, consumer products, retail, not-for-profit and other sectors. And we need to leverage all those tools appropriately. Joining me today is Dave Brock of Partners in Excellence.

Outbound 154

Outbound Inbound Social Media Call-back 154

Pointclear

AUGUST 17, 2011

Larger organizations may deploy salespeople based on vertical industries. Maybe not, especially if Mary has special knowledge of the company's industry or has previous contacts with its chief decision-maker. Visualize the sales team distributed into three unequal groups. The manager must match the rep to the opportunity.

Sales Management 153

Sales Management Hiring Territories Compensation 153

Pointclear

JUNE 28, 2012

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

JUNE 10, 2016

I maintain, as do many of my peers in the industry, that the age old misalignment of marketing and sales is something that the CEO needs to address. Each were covered in detail, and referenced thought leadership from industry leaders. Why not use all the tools in your toolbox? Drive revenue from all sources.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

APRIL 18, 2012

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip Kucera at Aberdeen Group: Profile. The Impact of Mobile. Stay Tuned.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

JUNE 8, 2012

Ginger has covered the industry for more than 25 years. She regularly speaks at industry events and has both contributed to and edited several books on customer strategy. She said they are seeing positive signs that there is greater need to support interaction between the two groups and more tools to support that interaction.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration. It can’t develop value propositions.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

JUNE 15, 2018

Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. And which industry within the Fortune 500: banking, telecommunications, automotive?

Revenue 113

Revenue Forecasting Commission Telecommunications 113

PandaDoc

SEPTEMBER 2, 2020

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Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98