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Why Sales Needs Fewer Leads

Pointclear

Most sales and marketing teams are looking for ways to generate more leads. Marketing is paid, in fact rewarded for, lead quantity and not quality. Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. The overall result is often wasted marketing dollars and wasted sales time.

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On Sequences And “Touches”

Partners in Excellence

The research tells us we need to be persistent in our outreaches to prospects and clients. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to reach out over 15 times to catch the attention of prospects.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. will go programmatic by 2020. What is Programmatic Buying? Real-time tracking.

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The Sales Ethics of Personalization

Pipeliner

Facebook’s Mark Zuckerberg is set to face congress over the Cambridge Analytica scandal — a situation in which people had no idea their data was being harvested by an organization for the sake of selling a politician to the public. This showdown could be the beginning of a referendum on data harvesting.

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Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates

Pointclear

Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. The ideal situation for a sales organization is to have enough “ripe” opportunities hanging on the tree-of-prospects to simply pick the low-hanging fruit first.

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The Lead List: 15 Hot Companies To Sell To In June

Crunchbase

Now Pro and Enterprise users can sync accounts directly from Crunchbase to Salesforce, speeding up their prospecting workflow and reducing time spent on manual data entry. The company intends to use the capital to “increase talent acquisition in engineering, product and marketing, and deliver several enhancements to its overall platform.”.

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Best Sales Podcasts: An Ultimate List of 100+ Must-Listens

LeadFuze

2 Predictable Prospecting. Predictable Prospecting brings in some of the top minds in lead gen, social selling, and sales process. Episode 158: Revenue Harvest – Nigel Green. You’ll be sure to hear the importance of prospecting as well as dynamite for the rest of your sales process, even if you listen to a few episodes.