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Medical sales – grabbing physician attention – An STC Classic

Sales Training Connection

Cornering a doc and spewing a quick pitch of products features and benefits – a strategy still promoted in some quarters – rarely will work. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. Underpinning all of them is the central concern – time. So what do you do?

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Medical device sales – sales managers play a pivotal role for sales productivity

Sales Training Connection

Some rules of the road for building such a process are: Avoid the “just promote successful sales rep trap” – This is a strategy that is easily overused and abused. When promoted, medical device sales reps too often emphasis the super sales rep role that gained them the promotion rather than coaching their sales team.

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Drive sales innovation by bottom up entrepreneurialism

Sales Training Connection

A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2014 Sales Momentum ®.

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Medical sales – grabbing physician attention

Sales Training Connection

Cornering a doc and spewing a quick pitch of products features and benefits – a strategy still promoted in some quarters – rarely will work. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. Underpinning all of them is the central concern – time. So what do you do?

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“Parasales” Reps – Sales eXchange 209

The Pipeline

Dictionary.com , defines a paraprofessional as “a person trained to assist a doctor, lawyer, teacher, or other professional, but not licensed to practice in the profession.” As in the other professions, para is good, in the right place, the right time, for the right reasons. What’s in Your Pipeline? Tibor Shanto.

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Hospital sales – business-as-usual will be business lost to competitors

Sales Training Connection

Hospitals say they are promoting needed services, such as cancer screenings and cholesterol tests, but they often use the data to target patients with private health insurance, which typically pay higher rates than government coverage.”. Heretofore our major investment in sales force training has been with new hires.

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What does ‘seasonality’ really mean in sales?

Nutshell

Just as a homeowner might want to sell their house before the year’s end to assist with tax issues or avoid upcoming tax law changes, health care consumers are more likely to buy at the end of the year in order to take advantage of their insurance benefits. Reason #2: The weather affecting demand of your product/service.

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