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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

as they hop on the social media bandwagon makes for a crowded ride. Want to get the real scoop about social selling? I see social selling as the ability to integrate social technology into the front end of your sales process. But come on…marketers taking the stage to discuss social selling?

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5 trends in gaining more customer insight

Sales and Marketing Management

Did I mention it’s all about your data – Insight into the B2B customer will become even clearer with more types of available customer data, including intent data, partner data, information on the customer’s current technology stack, IOT data, social media data and data from systems of engagement such as email, etc.

Trends 289
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5 Ways to Jump Start Social Selling

Sales and Marketing Management

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers. Developing relationships.

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5 trends in gaining more customer insight

Sales and Marketing Management

Did I mention it’s all about your data – Insight into the B2B customer will become even clearer with more types of available customer data, including intent data, partner data, information on the customer’s current technology stack, IOT data, social media data and data from systems of engagement such as email, etc.

Trends 156
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Prospecting bread and butter

Sales 2.0

Now you need to take that prospect profile and grab actual people’s names, company names, addresses, emails and social media profiles that match it. Social calling helps. The good news is if you take a social selling approach to prospecting, you will have less work to do than if you take an old school cold calling approach.

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Three Tips to Build Powerful Customer Connections

No More Cold Calling

Social media, blogs, pay-per-click advertising, and SEO are all excellent strategies for attracting prospects when they’re still in the research stage, before a sales rep has gotten involved in their buying process. Network through social media. InsideView , Sales & Marketing 2.0 You should be as well.

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Inside View: It’s Like Ancentry.com for B2B Sales

No More Cold Calling

I love this post by Koka Sexton at InsideView about the importance of connections to drive referrals, create new sales opportunities, and truly engage your sales prospects and customers. (Do InsideView has been a lifesaver for me. Take InsideView for a trial run. Free InsideView Webinar: “Get the Trash Out of Your Funnel”.