Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

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Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Intent Data Buyer Intent Intent Data 130

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

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Intent Data Intent Account Data 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

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Intent Signal Buyer Intent Prospecting Campaigns 100

Sales Hacker

APRIL 2, 2024

Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Creativity in marketing should be balanced with alignment to sales goals and objectives. Pocus turns data into revenue.

Scale 106

Scale Intent Signal Hiring Lead Rank 106

Lead411

APRIL 30, 2024

Intent data, artificial intelligence (AI), and the dynamics of sales and marketing will continue to have an impact on the environment, as is evident from looking ahead to the year 2025 and predicting what lies ahead. Here are some projections about the business-to-business data market that are way too early for the year 2025.

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Industry B2B Data Intent Signal 52

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Building Your Targeted Prospecting List 1. Incorporating Intent Signals into the Mix 1.

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Ideal Customer Profile Lead Generation Intent Signal B2B 52

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

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Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

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Intent Data Intent Data Intent Signal 230

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals.

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Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

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Zoominfo

MARCH 29, 2023

Cross-Functional Alignment Your go-to-market strategy depends on alignment. But it’s still frustratingly common for marketers and salespeople to have different goals, operate in silos, create inconsistent messaging, and draw conclusions from disparate data. And above all, know how your product or service can make their jobs easier.

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Sales Cycle Intent Signal Lead Rank Decision Maker 130

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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Ideal Customer Profile Direct Mail Strategy Customer 130

Vengreso

APRIL 7, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. . That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game.

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Intent Maximizer Intent Signal Data 95

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects.

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CRM Tools Ideal Customer Profile Prospecting 127

Sales Hacker

FEBRUARY 13, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. What You Will Learn: The evolving landscape of go-to-market strategies, including the concept of Go-to-Market 5.0. 6:38) The concept of go-to-market 5.0,

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Intent Signal Hiring Intent LinkedIn 86

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

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Intent Signal Top of Funnel Research Follow-up 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

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Intent Signal B2B Customer How To 100

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals.

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Intent Data Buyer Intent Intent Data 208

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. But how does ZoomInfo Intent work? That’d be something.

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Intent Data Intent Data Top of Funnel 246

Zoominfo

SEPTEMBER 7, 2021

For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

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Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

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Zoominfo

FEBRUARY 3, 2023

But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. These cold email templates can help you use the customer data at your fingertips to convert prospects faster.

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Lead411

OCTOBER 26, 2023

If you are looking for a provider to start sending cold B2B emails to qualified prospects, check out our subscription options and get started today. read more 8 Types of Bombora B2B Buyer Intent Signals? by Jeremy Unruh | Oct 23, 2023 Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform.

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B2B Intent Signal Buyer Intent Intent 52

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Use buying signals to get in front of newly established businesses. What you knew about your market probably changed during the pandemic. Prospect with video.

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Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Use buying signals to get in front of newly established businesses. What you knew about your market probably changed during the pandemic. Prospect with video.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

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Intent Data Intent Data Intent Signal 130

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. Establish a targeted lead generation strategy.

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Buyer Intent Intent Data Intent Buyer 105

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time.

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Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

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Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. Demand Gen marketers are certainly no stranger to list development.

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SalesForce Territories Intent Signal Buyer Persona 219

DiscoverOrg Sales

NOVEMBER 6, 2017

If prospects don’t fit your Ideal Customer Profile, they shouldn’t become leads. But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement. The days of squandering marketing budget are gone.

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Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Sales Hacker

JANUARY 19, 2024

Upcoming live event: Join Jesse Williams and David Stillman, Co-Founders of Stori, and Sophie Buonassisi, our VP of Marketing, to learn how you can use messaging and positioning to differentiate in this increasingly cluttered market. More on LinkedIn in our podcast episode with Justin Welsh.

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LinkedIn Ideal Customer Profile Intent Signal Social Media 94

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

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Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52