article thumbnail

5 Successful Lead Generation Strategies

Zoominfo

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

article thumbnail

Can You Really Do Referrals on Social Media?

No More Cold Calling

Social media lead generation can work. Why is asking for referrals on social media a bad idea? 4 Reasons Not to Ask for Referrals on Social Media 1. Clients tell me it ticks them off when they receive automated requests for referrals on social media. How does the referral source know the prospect?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

article thumbnail

Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal.

Lead Rank 246
article thumbnail

This Is the Biggest Lead Generation Mistake on Social Media

No More Cold Calling

I accepted a LinkedIn invitation from someone I didn’t know, sent a personal response to greet my new connection, and immediately received a cold calling message from someone looking only for lead generation: I’d love to talk and hear about you, what’s happening in your business and how you think I can contribute to your success.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”