Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)
Alice Heiman
FEBRUARY 13, 2024
Imagine taking over the CEO role of a company just as COVID hit. The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger.
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