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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Imagine taking over the CEO role of a company just as COVID hit. The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger.

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How to Incorporate Value-Based or ROI Selling for Business Growth

Sales and Marketing Management

Author: Tom Pisello Due to COVID-19 and the current economic downturn, sales reps are facing a new set of challenges due to uncertainty. 42% saw turnover or layoffs at their customers’ companies. 42% saw turnover or layoffs at their customers’ companies. The economic impact doesn’t stop there.

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How to Pivot Your Sales Strategy in Light of COVID-19

Pipeliner

Business strategies change constantly, but they usually pivot slowly over time. Thanks to the COVID-19 pandemic in 2020, things have shifted rapidly. The way you do business today and how your marketing works is remarkably different than it was just one year ago. Sales Strategy in Times of COVID-19.

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Sales and Marketing Strategy for Today: How to Enable Smart ABM in Turbulent Times

Sales Hacker

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response. Why Account-Based Marketing Is the Right Response.

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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. People really liked the co-workers they met in the interview process.

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot Sales

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. The COVID-19 pandemic has had an enormous impact on the ways we live, work, socialize, and shop. The State of Ecommerce in 2020.

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The Daily Briefing: April 24, 2020

Chorus.ai

They discussed how companies are enabling their sales teams to address the current climate and prepare for the eventual acceleration. RIF is up 121% and “Not Hiring” is up 151% Before diving into the data, Jim and Jenn discussed the unique role that sales enablement plays in setting companies up for success.

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