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30 Seconds Matter: How Sales Tools Deliver Revenue Growth

SBI

Linda built her company into an international power-house having trained over two million sales professionals to date. Linda wanted to get my thoughts on sales tools and the role they play in today’s sales organizations. The first sales tool I used (other than a rolodex) was the GRiD Systems laptop.

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When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Marketing Leaders Guide the Way.

Marketing 335
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Sales Skill-Sets vs Sales Tool-Sets

SBI

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” Prioritize activities based on prospect behavior.

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The Evolution of Sales Tools and the Efficiency Paradox

SBI

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Tools (technology and processes) evolve over time primarily from an onward and inevitably pressing need for operational effectiveness and gaining efficiencies.

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Do Your Account-Based Selling Teams Need a Strategy?

No More Cold Calling

They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Besides, developing and implementing any strategy—whether for sales, service, marketing, or products—can take weeks or months. Once you’ve mapped the company sales strategy, you need to consistently dissect it, revise it, and communicate it.

Account 291
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What's the Difference Between Sales and Marketing? A Simple & Easy Primer

Hubspot Sales

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sales and Marketing.

Marketing 104
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6 Sales Trends That Could Fizzle This Year [New Data]

Hubspot Sales

Instead of primary information sharers, reps will pivot to consultative relationship builders who solution sell. They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. Prioritizing virtual selling. Sales and marketing teams working in silos.

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