Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. The benefits of this approach are almost too numerous to count.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

SBI

JUNE 10, 2015

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Plus, our tools are versatile. Second, human capital and marketing are often two of the largest expenses for any business.

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Crunchbase

NOVEMBER 17, 2022

In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. It typically consists of a broader marketing approach and prioritizes quantity over quality. However, smart companies know the value of each. What are inbound sales?

Inbound 52

Inbound Outbound Strategy Ideal Customer Profile 52

Sales Hacker

NOVEMBER 21, 2019

Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

Braveheart Sales

SEPTEMBER 23, 2021

We’re very unlikely to see wage deflation in the US market. Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. Once wage inflation happens, it sticks.

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Margin Insurance Insurance Energy 40