Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?
Sales and Marketing Management
MARCH 20, 2019
Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. The benefits of this approach are almost too numerous to count.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Engage Selling
JUNE 2, 2018
Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »
Sell Integrity
NOVEMBER 23, 2020
Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity.
Crunchbase
NOVEMBER 17, 2022
In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. It typically consists of a broader marketing approach and prioritizes quantity over quality. However, smart companies know the value of each. What are inbound sales?
Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.
SBI
JUNE 10, 2015
This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Our tools connect—and simplify—training your reps, selling your products and services, and validating rep performance.
Expert insights. Personalized for you.
226 
Let's personalize your content