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Your B2B Database: Having A Very Data New Year in 2021

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The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

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B2B Lead Generation: The Ultimate Guide

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In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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The Definitive Guide to Talent Mapping for Recruiters

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Talent mapping helps businesses plan and secure the necessary resources for a role before the vacancy even exists. Talent mapping helps businesses identify star performers and high-potential employees. Preserve hiring resources: Talent mapping helps companies grow strategically. Keep reading to learn more!

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The Ultimate List of YouTube Channels for Sales Professionals

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With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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Master the Sales Development Playbook to Boost Growth

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The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. What Is a Sales Development Playbook? Benefits of a Sales Development Playbook How Do You Create a Winning Sales Development Playbook?

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How to Create an Effective Sales and Marketing Plan

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A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?