The Best Referral Programs Start with a “Referral Culture”
No More Cold Calling
SEPTEMBER 6, 2018
Sales VP Sam told me he wants to create a referral culture, as did CRO Sue, and CEO Amanda. And they know the best referral programs require a sales culture where referrals are top priority. Referrals must be part of their Sales DNA and the way they do business—when people are looking and when they’re not. That’s culture.
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