The Sandler Pain Funnel: Complete Breakdown?
Gong.io
JULY 25, 2022
One answer to this question is the Sandler pain funnel, a method of establishing need and urgency with prospects that feels more like a consultative interview than it does a sales pitch. In this guide, we’ll explain how the Sandler pain funnel works and illustrate the sales methodology in practice with an in-depth example.
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