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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. About the Author.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

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Not the “R” Word Again…

No More Cold Calling

The economy is fickle, but No More Cold Calling’s 9 “killer” steps will boost your sales in any economy. What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. Yes, the sales landscape has changed. 9 Killer Steps to Boost Your Sales. How do we sell in this volatile economy?

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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Sales Management Book of the Month

Steven Rosen

Slammed: For the First Time Sales Manager. For first time sales managers ” by my friend and sales management guru Ken Thoreson. This is his 4 fourth in a series of books written under the banner “Your Sales Management Guru’s Guide To:”. I know that sales managers can use all the help they can get. Chapter 24.

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How I Achieved Alignment With My VP of Sales

Jeff Davis

I've talked to many leaders about the need to align B2B Sales and Marketing. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. Because of this, I wanted to share my thoughts on how I would go about aligning with my sales counterpart.

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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

If you missed episode 149 check it out here: What Makes a Great Sales Leader with Hunter Madeley. Subscribe to the Sales Hacker Podcast. From hubcaps to Hubspot: Michelle’s sales career [1:27]. What has changed in sales leadership since 2005 [8:43]. From hubcaps to Hubspot: Michelle’s sales career [1:27].

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