Pointclear
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.
Allego
JULY 10, 2023
Then, the AC on my beloved 2003 Toyota Highlander died. It is, in fact, a marketing, sales, and enablement problem. Sellers need marketing’s help to ensure they have the right content to educate and inform—available in their moment of need. The cost to repair it was far more than the value of the automobile.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Janek Performance Group
NOVEMBER 8, 2021
Since its launch in 2003, LinkedIn has grown to over 774 million users worldwide. It’s akin to giving the keys of the family car to a teenager without any driver education. Salespeople should be educated and trained how to use LinkedIn to their advantage. Just because you can, doesn’t mean you should.
Pipeliner
MARCH 30, 2023
TrendSpider Headquartered in Chicago, TrendSpider is an automated technical analysis research tool and one of the most advanced platforms in the market. TrendSpider tracks more than 55,000+ assets across all major markets – stocks, ETFs, futures, crypto, and more –and sources data from the major stock exchanges and data aggregators worldwide.
Pointclear
JANUARY 15, 2013
Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.
Zoominfo
MAY 15, 2020
Likewise, in marketing, 61% of the workforce is female and 57% of the managers are women. Compared to data ZoomInfo releases in 2003, many industries are improving, even though the numbers are still lower than ideal For example, the finance industry had women in only one out of 10 CEO roles in 2007.
The Spiff Blog
SEPTEMBER 16, 2022
Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! What excites you most about your role?
Expert insights. Personalized for you.
200 
Let's personalize your content