Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

Score More Sales

MARCH 25, 2014

Just four years ago, I had a different target market and was giving workshops around the U.S. In the latter part of 2010, I shifted working less with business owners and more toward helping mid-sized companies’ front line sales reps and their managers grow sales. Build trust first and then educate, educate, educate!

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Increase Sales

JANUARY 1, 2012

Additionally when reviewing the goals for my business, I was very pleased to see the growth in my marketing efforts and how that supported the revenue increase. A study by the Marketing Profs reaffirmed this approach of content marketing is now being further adopted by B2B businesses. Another benchmark I use is my name.

Infusion 88

Infusion Penetration Education Distribution 88

Closer's Coffee

MARCH 5, 2019

Today, prospective buyers have never been more informed and conscious about the spectrum of solutions that exists to solve their problem, and that is precisely why they do not yearn for the sales rep of 2000 or even 2010. Your prospect knows about Google and uses it. They expect more. Price ↔ Consultative.

Cold Calling 74

Cold Calling Face-to-face Competition Call-back 74

Igniting Sales Transformation

JULY 18, 2018

Spotify Stitcher Google Play. She has also worked with the small & medium business market as well as with start-ups. In addition to working in the large enterprise space, she has start-up experience as well, having founded two organizations, FounderMatch, in 2010 as well as Konposit. Enjoy the conversation!

Microsoft 48

Microsoft Customer Hiring Oracle 48

Delicious Sales

MAY 2, 2012

Marketing (6398). Google (949). Education (917). 2010 (1988). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). Incentives (379). Exact (1159).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Gong.io

JANUARY 5, 2019

That means educating your buyer about a problem they either undervalue or don’t know they have. Commercial teaching works well in this environment because your buyer needs to be educated. This sales methodology also works well in highly competitive markets. The Challenger Sale Methodology. Solution Selling Methodology.

Sales Methodology 131

Sales Methodology How To Inbound Lead Rank 131