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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels.

Trends 316
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. A tool is available for download – a full syllabus of Sales leadership courseware. Here are five steps for HR to build a sales leadership pipeline in 2013: 1.

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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? The post What is the State of Marketing in 2013 appeared first on Score More Sales. times Gross Profit growth and 2.4

Marketing 241
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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies need better tools to help understand what customers need and want. In addition, these companies are growing their connection to the customer through social channels – so the natural progression of thought is to get more CRM applications social too. Get buy-in. Create a plan company-wide, from the top down.

CRM 235
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Be More Interesting and GET MORE SALES

Score More Sales

We are, as a business community, being BOMBARDED with sales tools. Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients. What is our end goal? What is our end goal? What are we trying to accomplish?

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New Sales Comp Plan? HR's 5 Must Dos.

SBI Growth

A post for Sales and HR leaders to ensure success of 2013’s Sales compensation plan. As well, a tool is included – a sample rollout communication plan. Fast forward to April of 2013. Q1 performance is way off of 2012’s mark, the new product strategy is failing, and Sales Rep behaviors are erratic. The reason?

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Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement? Why Change?” – Quantify the Pain b.