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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels. The power of brand will resurge in 2013 as a dominating force. We have seen a growth in 2012 in the concept of lead nurturing.

Trends 316
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Sales Influencers 2013 Predictions

Score More Sales

The 2013 predictions about selling this year are out! B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. At the end of last year, they asked us all what we thought would be the trends for sellers and sales leaders in 2013.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. Here are five steps for HR to build a sales leadership pipeline in 2013: 1. If your company uses channel partners, Channel Management is a needed skill.

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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? The post What is the State of Marketing in 2013 appeared first on Score More Sales. times Gross Profit growth and 2.4

Marketing 241
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The Case for Smarter CRM in 2013

Score More Sales

In addition, these companies are growing their connection to the customer through social channels – so the natural progression of thought is to get more CRM applications social too. New insights into their customers, giving the company competitive advantages. •

CRM 235
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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Synchronize the client/prospect/employee experience across all channels. I am “in” for 2013. Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Marry the art and science of marketing. Well worth the fee. Food was great!

Revenue 174
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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.