The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. However, the story is quite different when Marketing is asked about their own priorities. 2013 - The Year for Sales Enablement?

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

Increase Sales

JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

Proposal 71

Proposal Decision Maker Lead Rank Lead Scoring 71

Score More Sales

APRIL 4, 2013

Hear about how one of us grew business through messaging to CEOs about what she learned about them on social channels. This webinar is limited in size so share this link with your favorite sellers and marketers and join us on April 24th. How are you getting their attention? What works, and what doesn’t work?

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

SBI Growth

DECEMBER 4, 2012

A post for Sales and HR leaders to ensure success of 2013’s Sales compensation plan. Fast forward to April of 2013. Q1 performance is way off of 2012’s mark, the new product strategy is failing, and Sales Rep behaviors are erratic. Get Marketing involved to jazz up the whole communication effort. The reason?

Compensation 292

Compensation Channels Fashion Construction 292

Increase Sales

NOVEMBER 19, 2012

Also this confusion has created even more presumptions around what social means for marketing and selling. ” Social media is a marketing distribution channel. . In marketing the purpose is to attract attention and begin to build positive relationships. Let us not forget people buy from people they know and trust.

Social Selling 139

Social Selling Social Media Small Business Small Business 139

Increase Sales

JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. of the recruiters favored LinkedIn as their primary social media site in 2012. of the recruiters used social media in 2012. of the recruiters will use LinkedIn even more in 2013. Share on Facebook.

Social Media 128

Social Media Media Prospecting LinkedIn 128

Score More Sales

MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Six ideas I found to be most helpful for smaller and mid-market companies: Multiple Ways to Learn. Marketing Study Update. I was glad that my favorite, Cookies , was the winner.

Company 208

Company Film Study Lead Rank 208

Score More Sales

MAY 10, 2013

Listen and engage with their market and industry to offer insight to their buyers. LinkedIn has hired some social dynamos who are great marketers like Koka Sexton , Ralf VonSosen and Brandon Lopez among others helping to grow the business. Build their network of trusted peers to grow their reach.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

A Sales Guy

DECEMBER 5, 2012

2013 is just around the corner. We are rapidly closing the books on 2012 and if we haven’t already, we are starting to look towards executing on 2013. The probability you meet your goals in 2013 is directly related to the quality and strength of your strategies (your series of maneuvers or stratagems).

Strategy 116

Strategy Hiring Penetration Churn 116

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. This share spans across a variety of channels. Business websites lead at 84.3

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. In 2012, initial rosy predictions of 3.7% So how well do your sales professionals and channel partners engage with value? for the year. Sources: • Gartner Forecasts 3.1%

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. When the dust settled on 2013, the IT spending growth was a mere 0.4%. In 2012, initial rosy predictions of 3.7%

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

Crunchbase

MAY 14, 2020

Founded in May 2012, G2 has raised an impressive $108 million in funding under Abel’s leadership. VP of Marketing at Outreach. Why he should be on your radar: Don’t be so quick to judge the “marketing” title–founder and former CEO of Sales Hacker, Max Altschuler now heads up Outreach’s marketing team. John Barrows.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Delicious Sales

MAY 2, 2012

Marketing (6398). Channels (799). 2012 (9049). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think.

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Systems/Processes/Tools.

Fashion 90

Fashion Face-to-face Analytics Social Media 90

SBI Growth

JANUARY 18, 2013

During the interview, I was surprised to hear the biggest HR challenge for 2013. It is to align the talent to where the market will be in 2014. The sales force is tentative - 2013 will be a repeat of 2012. It compares the new revenue contribution for 3 different sales channels: Direct Field Sales. 2014 and Beyond.

Retention 292

Retention Compensation Ideal Customer Profile Channels 292

Crunchbase

MAY 14, 2020

And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io. Brooke Bachesta. SDR Manager at Outreach.io. Megan Bowen.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

SugarCRM

JANUARY 10, 2018

Shortly after being eliminated from America’s Got Talent, she began making music videos regularly for her Youtube channel. In 2012, she had the 8th most viewed video on YouTube with 42 million views. In 2013, her collaboration with Pentatonix on Radioactive won “Response of the Year” in the first YouTube Music Awards.

Film 45

Film Distribution SugarCRM Video 45

The ROI Guy

JULY 8, 2014

increase from 2013 spending levels. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. In 2012, initial rosy predictions of 3.7% According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

Sales Evangelist

APRIL 28, 2020

Kyle Coleman started his career in B2B tech in 2012 at an advertising agency in San Francisco. In a timely move, he was able to pursue an exciting new position in sales and marketing with a start-up called Looker, a data analytics company based in Santa Cruz. Kyle was recruited and became a member of the Looker team in 2013.

Ideal Customer Profile 52

Ideal Customer Profile Hiring Top of Funnel Outbound 52

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. AJ Bruno: Yeah, that’s also an interesting story because in 2012, my wife and I were on the West coast. We wanted to do this for PR, kind of thinking about the marketing attribution. I didn’t even know what the term SDR meant in 2012. I know you have product market fit.

Call-back 76

Call-back Scale Compensation Ideal Customer Profile 76