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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. So many new cloud-based tools have not only come to market, but many are tried-and-true now.

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If Technology is Not the Answer to Solving Sales Problems, What Is?

SBI Growth

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. In fact, “20% to 30% of Enterprise Resource Planning projects fail, and 50% to 60% are considered compromised,” according to Gartner research. Technology alone is not the solution. Sales Leaders are searching for solutions.

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Top Heavy on Analytics. Validate Assumptions. You have been there before.

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Why Technology Can't Solve Sales Problems All By Itself

SBI Growth

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. In fact, “20% to 30% of Enterprise Resource Planning projects fail, and 50% to 60% are considered compromised,” according to Gartner research. Technology alone is not the solution. Sales Leaders are searching for solutions.

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Know Your Customer

Score More Sales

Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer. Jeff Ernst, Principal Analyst at Forrester Research narrates the overview click here to view the video. IT needs to be a partner in this.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them.

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Remote Selling Viewpoints with Hans Fuller of @StorySlab

SBI

StorySlab is the convergence of UI/UX design, platform, technology, digital media (that typically already exists), and the ability to capture data and provide analytics from what is usually a pretty dark corner of the sales cycle. StorySlab is the tool for that kind of rep and that kind of sale. Likely not. How to prepare?