Corporate Visions
AUGUST 6, 2020
Buyers began doing research, forming opinions, and narrowing their options all on their own. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete. Corporate Visions research shows that the primary factor that drives decisions is memory.
SBI Growth
AUGUST 29, 2013
Get the Checkup when you sign up for SBI’s 7 th annual research tour: How to Make the Number in 2014. These individuals deny that customers use social media to do research on potential purchases. In 2011, the Sales Executive Council reported the average B2B buyer engaged vendors once they were 57% of the way through their buying cycle.
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Score More Sales
MAY 16, 2012
Finding ways to shorten your prospective customers’ buying cycle which brings revenue in sooner is a very good thing. Don’t spend selling time researching your dream sales enablement tools. Share Analyzing Sales Opportunities in Your Pipeline originally appeared on Score More Sales on May 16, 2012.
Pointclear
OCTOBER 2, 2012
He adds that there is value in qualified leads where there are not specific timeframes or budgets identified early on: “We actually have found, and our research bears this out, that warm leads often ignored by salespeople represent significant revenue. Buying cycles are changing.
Pointclear
JUNE 15, 2012
2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation.
The ROI Guy
DECEMBER 10, 2011
Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. So what were the differences between average/ low performers and best in class?
Pointclear
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.
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