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What is the State of Marketing in 2013

Score More Sales

The study identified five areas marketers need to be thinking about: Understanding and engaging with customers. Evaluating and prioritizing channels. Creating a consistent customer experience. The top two marketing challenges are issues near and dear to the sales team as well: Acquiring New Customers. Top Marketers do.

Marketing 241
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. For best results, set separate goals and strategies for each channel. The rise in social media has led to an increase in social media management tools. Failing to understand the differences between platforms.

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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. I created a collage of links to some of the most interesting posts and links here.

Company 208
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Relationship Selling? Is There Such a Thing?

The Sales Hunter

Don’t allow yourself to believe it is the only selling tool you have. Use it as one tool that helps you open up the level of communication and understanding between you and the prospect. In particular, it is very effective in industries or sales channels where there is a limited number of customers.

Channels 201
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Bay Area's Top Digital Marketing Agencies in San Francisco

SocialSellinator

Jives Media Jives Media is a digital marketing agency that specializes in services like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and branding. Advertising - Services related to planning, creating, and managing advertising campaigns across digital channels.

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The 25 Sales Leaders You Should Get to Know in 2020

Crunchbase

Founded in May 2012, G2 has raised an impressive $108 million in funding under Abel’s leadership. Kustomer is an omnichannel SaaS platform specializing in customer service. He now hosts the Customer Service Podcast at Kustomer, and often shares his wealth of knowledge in webinars with other customer service thought leaders. .

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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

Pointclear

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore.

Customer 145