Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
I’ve been selling with PandaDoc since 2017, and in my journey from SMB to enterprise AE , I’ve learned solution selling like the back of my hand. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Well, they had a fair point. Absolutely not.
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