5 Marketing Trends That will Impact 2013
SBI Growth
DECEMBER 26, 2012
When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Powering the new engines of marketing, as we saw in 2012, is becoming big business. I am not sure what this means entirely at this early stage but it sets up a potential collision between the CMO and IT.
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