Remove 2012 Remove Lead Nurturing Remove Sales Remove Software
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5 Marketing Trends That will Impact 2013

SBI Growth

Powering the new engines of marketing, as we saw in 2012, is becoming big business. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially. We have seen a growth in 2012 in the concept of lead nurturing. Look for nurture marketing to expand in 2013.

Trends 316
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187
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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

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The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less? as compared to $1,357.25

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44 Important Marketing Productivity Statistics

Zoominfo

increase in sales productivity and a 12.2% increase in sales productivity and a 12.2% B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads ( source ).

Marketing 160
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4 Things to Consider Before You Buy Marketing Automation

Pointclear

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Implementation Is More Than Just Software.

Marketing 164
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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. December 2011.

Manticore 217