What Do the IDC Predictions Mean for the B2B CMO?
SBI Growth
DECEMBER 25, 2013
By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). By the end of 2014, 60% of CMOs will have formal recruiting process for people with data skills. IDC predicts that by 2020, marketing organizations will be radically reshaped.
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