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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. CEO''s don’t accept activity reports from Sales leaders without revenue results. Expectations of marketing accountability have increased to the level expected of sales performance. Quantity of Sales Qualified Leads delivered to Sales (Leads).

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. When you apply this approach to affiliates, partners or your sales channel the same concepts apply.

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9 Steps to Boost Sales in 2014 Part 1 Visibility

Score More Sales

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? Build Sales with these LinkedIn Resources. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips.

Lead Rank 256
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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

Now that you are working to grow visibility as a seller and think like a publisher, work to craft a plan to make sales increases happen. Over many years and hundreds of sales teams, I’ve seen the most successful sellers work a plan and plan their work. I crafted plans to work hard to keep myself on track. What Plans do I Need?

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9 Steps to Boost Sales in 2014 Part 3 Execution

Score More Sales

In the first two posts in this series we talked about gaining visibility to grow sales as well as putting a plan in place. The pros – being in a clear space so that you can focus on “net new” sales will far outweigh the chore of getting stacks of papers scanned and organized digitally. Now how are you going to make this happen?

Lead Rank 255
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Strategies to Close Deals by Year End

Score More Sales

Could you use a powerhouse team of sales experts to help you with deals in your pipeline? Q4 is here, for those of you working in sales and working off of a calendar year. Sales leaders want to drive as much revenue as possible from their sales team – is that you? Powerful ideas to fuel the pipeline for 2014.

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Sales Acceleration Summit – Join Me and 79 Other Business Experts

Score More Sales

If you are a sales leader or sales executive, you do not want to miss the Sales Acceleration Summit 2014 on Thursday, March 13th. My presentation is about the Sales Pipeline Success Puzzle. The post Sales Acceleration Summit – Join Me and 79 Other Business Experts appeared first on Score More Sales.