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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not? You’re at the right place!

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

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8 Marketing Lessons Big Brands Can Teach Startups

Sales and Marketing Management

They may have seen an advertisement about the product which peaks their interest. Creativity in their advertisement technique makes all the difference and may give them an upper hand over their competitors. Use social media channels for greater success. People go out and purchase specific products for a number of reasons.

Marketing 180
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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Start by using these strategies: 1. Invest in great content.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She has won various awards such as Top Sales Leader, TAG One in a Millenial Awards 2016 and Power 30 Under 30 winner 2016. Prior to founding Performance Sales & Training, Julie spent 20 years walking the talk as a sales leader in a variety of competitive industries, including technology, media and real estate.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Photo source: The 6 biggest sales-tech trends to watch in 2016. Information gathering can also be facilitated through surveys, looking at your site engagement, and social channel engagement. Try all the major social media sites, along with Hootsuite , Leadfeeder , Buzzsumo , and Reply.io. 1) Find a champion.

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10 Ways to Make Your Sales and Marketing Content More Powerful

LeadFuze

In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. Consider different words and lexical chunks for heads and subheads when writing for different audience segments: Also, write unlike headlines when re-purposing your content assets for different marketing channels.