No More Cold Calling

FEBRUARY 24, 2021

My phone rang off the hook the last half of 2020. The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” Are your buyers clamoring to talk to you?

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Chorus.ai

JANUARY 8, 2020

Moving into 2020, professional development is high on my New Year's Resolution List. If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. Watch the Webinar. Happy learning!

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Sales Hacker

MARCH 23, 2020

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020. DATE: May 4–6, 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Highspot

OCTOBER 23, 2019

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize for 2020. In our quest to help enablement teams prepare for the coming new year, we’ve teamed up with SiriusDecisions to explore the key themes in their Sales Enablement Planning Assumptions Report for 2020.

Sales Enablement 74

Sales Enablement Hiring Webinar Metrics Trends 74

Lead411

MARCH 24, 2020

As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line. Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.

Top of Funnel 69

Top of Funnel Funnel Pipeline B2B 69

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. Nearly two-thirds of our respondents said that digital methods, such as email (31.3%), social media (27.5%), and webinars (13.1%), had been most effective for them. The rest reported improvement.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

The Pipeline

JANUARY 28, 2020

There are many reasons people do not like to prospect. That is the words you use with yourself before during and after you make a prospecting call. Stop talking about solutions on prospecting calls. Persistent rejection wears people down, and it’s the classic not wanting to prospect for fear of rejection.

Cold Calling 344

Cold Calling Buyer Persona Decision Maker ACT 344

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 62

Webinar Metrics Account Based Marketing SalesForce Forecasting 62

Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Crunchbase

MARCH 16, 2020

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions. . First we discussed the key drivers of change she sees for the coming year: All B2B companies, no matter their size or digital maturity, will make sales enablement technology a priority in 2020.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Zoominfo

OCTOBER 13, 2021

Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests. How do you determine gift value?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Hubspot Sales

APRIL 10, 2020

Here are five ways to shift your sales strategy to adapt to buyer behavior in 2020. Video walkthroughs, visual case studies, screen shares and webinars are all great ways to communicate value before getting down to what your individual customer needs. When you’re in the right place at the right time, selling becomes a whole lot easier.

Buyer 131

Buyer Top of Funnel Ideal Customer Profile Inbound 131

Showpad

APRIL 3, 2020

Find videos, advice from experts, on-demand webinars, blog content and FAQs. Prioritizing the needs of your customers and prospects is always important, but in the current environment, we need to have even more empathy and humanity in customer interactions. 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak.

Sales Enablement 52

Sales Enablement Face-to-face Commission Webinar Metrics 52

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. Sometimes called the “Copier Warrior,” Dale built a name for himself by prospecting with ultra-creative 1-1 videos, crumpled up pieces of paper, and a sword. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this.

Webinar Metrics 106

Webinar Metrics Sales Up-Sell Objections 106

Mr. Inside Sales

SEPTEMBER 19, 2020

We have won the AA-ISP’s prestigious award of: Top Service Provider of the Year—2020 Award! This download features Chapter Two on new cold calling and prospects techniques to help you get through to decision makers and build the rapport needed to have conversations and qualify your prospects. The results are in! See it here.

Decision Maker 178

Decision Maker Gatekeeper Face-to-face Inside Sales 178

The Pipeline

OCTOBER 23, 2020

Wed, Oct 28, 2020 1:00 PM – 2:00 PM EDT. _. Call reluctance is not new but is losing the propaganda war to less effective means of engaging with prospective buyers. They are either the linchpin or weak link in your prospecting success. A proven system for consistent prospecting. Overcoming Call Reluctance. _.

Cold Calling 241

Cold Calling Pipeline System Prospecting 241

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. Opportunity Management.

ROI 68

ROI Industry Chemicals SAP 68

Salesmate

MAY 12, 2020

For instance; You might tell a prospect that your product or service is cheaper than the competition. In simple words, selling is about highlighting your product’s benefit to the prospect and closing the deal on the basis of features. Such advertisement placements help setting up your brand in front of prospects as a dependable entity.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads. Prospect and customer experiences take a hit. July 13, 2020 | 6 minute read.

Data 251

Data B2B Churn Buyer Persona 251

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Hubspot Sales

AUGUST 11, 2020

It’s safe to say 2020 has been the year of virtual meetings. Everything from large-scale conferences to staff meetings, to meetings with prospects, are hosted remotely. The right video conferencing tool is necessary to continue conducting business in 2020 and beyond, and choosing the right software is an important decision.

Video 143

Video Tools Sales Process Skype 143

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. A Guide for 2020,” post covers the types of intent data, where it comes from, how to use it. Organize Prospect Info by Building a Database from Scratch.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Hubspot Sales

JANUARY 28, 2020

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. HubSpot Growth Platform. GetResponse Autofunnel.

Top of Funnel 93

Top of Funnel Funnel Software Software 93

Sales Hacker

DECEMBER 18, 2019

I’ve interacted with more than 250+ sales technology vendors over the past 2 years, and I’ve noticed 6 sales tech trends you should be aware of going into 2020. 2020 will be the year of acquisitions in sales tech. As a result, you may find your tech stack shrinking in 2020. #2: 6 Sales Tech Trends. Let’s take a look. #1:

Vendor 52

Vendor Trends Top of Funnel Ideal Customer Profile 52

Sales Hacker

DECEMBER 18, 2019

Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. In 2020, you’ll see even more of these pop up in the sales world. In 2020, you’ll be able to clone your best reps….

Trends 59

Trends Hiring Top of Funnel Ideal Customer Profile 59

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. She also recently hosted a webinar addressing “Leading Your Sales Team to the New Normal.” Jamie (Crosbie) Bisson.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MAY 20, 2021

You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. 5 Steps to the Customer Profiling Process. Identify your best customers.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Vendor Neutral

JULY 30, 2021

Join our free webinar to hear industry experts break down the evolving definition of RevOps, what it looks like today, and how to get the most out of this position when your teams aren’t always meeting face to face. Improving remote engagement experiences with prospects and customers. Our Panelists.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Who’s attending webinars. If a prospect isn’t clicking anything, they might not be a solid lead. Who’s attending webinars.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155