LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing?

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The SalesPro Leader

MARCH 7, 2019

The article, 10 Reasons to Implement Account Based Marketing (ABM) originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers.

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SBI Growth

JANUARY 7, 2021

One of the primary ways they’re doing this is by doubling down on Account Based Marketing, targeting and delivering customized programs to the accounts. CMOs are shifting their investment mix to meet the needs of an increasingly digital buying environment.

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Drift

JUNE 1, 2018

A long, long time ago, in a time known as “the 2000s,” marketers were obsessed with casting these super-wide nets in the hopes of pulling in as many leads as possible. Blogs became content farms, covering topics that were meant to attract anyone and everyone.

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Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. The remaining four stand-alone blogs will follow.

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Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. There was so much great feedback I’ve divided the responses into a five-part blog series. Account-Based Marketing is a philosophy, not a product.

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Emissary

NOVEMBER 3, 2021

This is the second in a four part series where we look at common account-based marketing (ABM) myths. In this episode of the podcast we learn what executive B2B tech buyers want to hear from marketers and sellers when it comes to ABM email prospecting. ABM Myth 2: ABM Email Prospecting is Dead.

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Emissary

OCTOBER 5, 2021

This is the first in a four part series where we look at common account-based marketing (ABM) myths. In this episode of the podcast we learn what executive B2B tech buyers want to hear from marketers and sellers when it comes to ABM messaging. ABM Myth 1: Lean on Product Messages in Your ABM Messaging.

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Hubspot Sales

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy.

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Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign.

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SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM. then you’re cheating yourself.

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Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

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Segment Account Based Marketing Lead Rank Lead Scoring 204

Emissary

JANUARY 10, 2022

This is the final podcast in a four part series where we look at common account-based marketing (ABM) myths. ABM Myth #4: Avoid procurement at all costs. How To Sell to Procurement as Part of Your ABM Strategy. ABM Myth #2: ABM Email Prospecting is Dead. Listen Now. Selling Tech is Hard.

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A Sales Guy

DECEMBER 15, 2016

ABM, Account Based Marketing, we’ve all heard about it. (If ABM is a legitimate element of a 21st Century selling organization. I’m sick and tired of every blog post, podcast or talk that declares “ABM isn’t new!” How do you actually execute an effective ABM program? Well, it kinda is.

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Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. Now that you have the tech to implement it, let’s get into the ABM tactics.

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SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

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Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

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DiscoverOrg Sales

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development.

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Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

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Pointclear

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. They should, but mostly don’t.

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Predictable Revenue

MARCH 15, 2022

Simeon Atkins joins the Predictable Revenue podcast to discuss leveraging ABM for more effective sales development outreach. The post Leveraging ABM to Reach Prospects That Are Actually Worth Your Time appeared first on Predictable Revenue.

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Emissary

DECEMBER 1, 2021

This is the third in a four part series where we look at common account-based marketing (ABM) myths. ABM Myth #3: If Your Solution Isn’t Included in the Information Technology Budgeting Process, It Isn’t Happening. Conventional wisdom says you work backwards from your account’s fiscal year to plan messaging.

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Velocify

JULY 12, 2017

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers.

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Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

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Emissary

JULY 10, 2022

If you’re knee-deep in account planning and prioritization for the year and feel as though you’ve gone into auto-pilot, we’re here to help. ABM Tactic #1: Learn how to align your product roadmap with your buyer’s future business needs. . ABM Tactic #2: Train your team at scale with a Slack Q&A. .

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Emissary

FEBRUARY 4, 2022

A great account-based marketing strategy starts with a clear and current understanding of your best possible sales prospects. You’ll also need to complement your ABM strategy with qualitative and quantitive information from insiders like an Emissary. Executive Insights for an ABM strategy.

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SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

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SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

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Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

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Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Have you made your 2018 marketing plan yet?

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Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by marketing experts. There seems to be a blurring of the lines between sales and marketing and that’s not useful to anyone. Some are written by sales experts.

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Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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SBI Growth

SEPTEMBER 19, 2019

As the leader of a marketing organization, you are getting pressure from the top to make changes. It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off.

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Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

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