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A Guide to Building a Referral Network for Your SMB

Act!

Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It’s also known as a reciprocal referral network.

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The Top Sales Tool for 2014

SBI Growth

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns.

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The CRM Solution You Should Really Use

SugarCRM

Nevertheless, disruptions caused by the pandemic in the last year revealed a lack of holistic, real-time view of the customer journey. Businesses must strive for more than traditionally perceived value to remain current in today’s market filled with savvy customers.

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5 Ways to Re-Engage with Prospects After the Holidays

Hubspot Sales

Get a sense of client marketing cadence, trade show schedules, and product/feature roadmaps for the year. If a client schedules a series of marketing events in the Midwest, you’d know to call them a month or two before their first event to say, “ I know it’s important for your company to expand its reach in the Midwest in 2018.

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Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 Conference #S20C

SBI

Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 will host the Sales & Marketing 2.0 But there are others that I’ll be sure to stop and talk with like, Silverpop, Act-On, InsideView, Reachable, and Hoopla. Sales & Marketing. Sales & Marketing: A Digitally Arranged Marriage.

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Are You Protecting Your Business Against Unnecessary Expenditure?

Smooth Sale

However, it’s a delicate balancing act, so increase your ask wisely. Examine how the cost of each service may have risen over the past few years as you review expenses. Should the increase in cost for a particular service be out of line, begin researching other vendors. Renegotiate Your Lease Agreement.

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It’s Time to Optimize Your Technology

SugarCRM

Sometimes, it’s easy to forget that your current vendor is also trying to convince you of the same thing. If you’ve grown used to the same answers from your vendor, or the same problems, or lack of innovation with the platform, that may be a red flag that it is time to look elsewhere. You aren’t naïve, you know that.

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