Pointclear

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203

B2B LinkedIn PointClear Marketing 203

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. They click the ad and ultimately read the blog post.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

DECEMBER 5, 2018

r/advertising. /r/Entrepreneur. r/analytics. /r/socialmedia. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Invest in Reddit Advertising. Key Takeaways on Reddit for B2B Marketing. r/marketing. /r/advertising.

B2B 157

B2B Advertising Advertising Promotion 157

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative. The result?

B2B 52

B2B Scale Marketing Trends 52

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. LinkedIn Prospecting Tool to Generate Sales Leads 20x Faster! LinkedIn Strategies for B2B Lead Generation LinkedIn is a great platform for generating qualified leads. Try for Free I.

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The good news is, there’s no shortage of ways to leverage video to create unique B2B content. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Construct a lead scoring and qualification system – Filtering unfit leads saves time later in the sales process, and consider that 79% of B2B marketers have not established a system for lead scoring.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Persona Actions and Customer Journey Analytics. Here are some considerations when integrating cross-selling into your sales and marketing processes: Customer Relationship Management Tool. Targeted Advertising.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

JUNE 20, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing 170

Marketing Social Media Advertising Advertising 170

Pipeliner

OCTOBER 15, 2020

What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Yet I see B2B sales teams using the same type of outdated cold outreach tactics. One great sales book on how to do this in B2B sales is Flip the Script , by Oren Klaff. Use Analytics.

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Lead411

AUGUST 31, 2021

Differences in Intent Data for B2B Sales. The first type of Intent Data most companies engage with is Traffic Intent captured from a company website through analytics, tracking code, chat features or various marketing efforts. Differences in Intent Data for B2B Sales. Recent Posts. read more. read more. «

Intent Data 52

Intent Data Intent Data B2B 52

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever. Content type.

Hiring 174

Hiring Social Media Media Distribution 174

Nutshell

JANUARY 31, 2023

Capture lead data from your website forms and sync it automatically With Nutshell, there’s no need to spend time manually transferring data from your forms to your CRM or wiring up your forms tool to your CRM. All of this information is stored in Nutshell, and unlike with Google Analytics, it belongs to you.

Analytics 127

Analytics Google Analytics CRM Google 127

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . GTM motions can fail for a variety of reasons.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

OCTOBER 5, 2021

The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). For example, let’s say you’re creating a video advertisement for your newest product.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

AUGUST 9, 2018

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). A massive part of B2B marketing is content creation.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Sales and Marketing Management

FEBRUARY 8, 2021

Zac Harris, director of SEO at Nacho Analytics, which provided its customers website analytics of competitors, had a different take. As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. Becoming a Butterfly. “In

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. How to Develop a B2B Demand Gen Strategy . According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Nutshell

MAY 7, 2024

Adding up your revenue may be a little more complex for other exhibitors, such as those in the business-to-business (B2B) space. If you have a longer sales cycle , and it will take some time to see the revenue from your trade show efforts, you can use predictive analytics to estimate what your ROI will be.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Zoominfo

DECEMBER 19, 2018

The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Whether you’re just starting out with Google Webmaster Tools or you’re more advanced, there’s something for you on this YouTube channel. Google Analytics. Only marketingier.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Crunchbase

JUNE 7, 2022

The good news is, with Chrome extensions, you can leverage sales tools to help you cut down on tedious and repetitious tasks and keep your sales workflow effective and productive. Hubspot Sales also features useful sales productivity tools such as the ability to create and share email templates , a meeting scheduler and a mobile app. .

Google 104

Google Ideal Customer Profile Top of Funnel Analytics 104

Zoominfo

MARCH 4, 2021

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

MAY 9, 2022

But how should you go about evaluating these tools and what factors should you consider before you commit? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. It’s important to explore what sales automation tools are — and what they aren’t — so you know what to look for. It does not exist.”

Scale 130

Scale Sales Automation Hiring ROI 130

Apptivo

SEPTEMBER 13, 2023

What is an Outbound Sales tool? Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? What is an Outbound Sales tool? Lead Generation and Prospecting Tools Let us illustrate with an example.

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Nutshell

APRIL 17, 2023

You might find, for instance, that B2B companies that visit a certain page on your website spend more than other customers. Customer support tools: Data about interactions with your customer support team can help you learn about your customers’ needs, preferences, and likes and dislikes related to your company’s products or services.

Data 62

Data Government Demographics Sales Forecasts 62

Adaptive Business Services

MARCH 23, 2022

There is a lot of confusion, particularly with B2B, regarding how to implement social selling. My company, Webbiquity LLC, provides digital marketing services to help small to midsized B2B tech and professional services companies grow their brands and generate more leads. welcome to “How I Work It – Social Selling”.

Social Selling 101

Social Selling Social Media Twitter Networking 101

HeavyHitter Sales

JULY 23, 2017

This is the first of a series B2B Buyer Persona Research articles. I recently conducted an extensive research project of B2B Buyers t o understand how they perceive the salespeople they meet. What are the implications of nearly two-thirds of B2B salespeople being considered as average or poor? This Steve W.

Lead Rank 68

Lead Rank Lead Scoring Buyer B2B 68

Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. Yet, ABM has been around forever. “I So, what changed? Buyers Ready to Buy.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. But many B2B firms can’t afford all the bells and whistles of a comprehensive sales enablement function. Ask five different sales enablement leaders, and you’ll likely get five different responses.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. Mailing List Builders. Direct Mail Targeting.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63

Zoominfo

DECEMBER 23, 2021

Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox. Sales reps engage prospects based on specific needs and requirements, then encourage them through a sales development funnel.

Top of Funnel 130

Top of Funnel Funnel Hiring Strategy 130

Cience

JANUARY 10, 2020

Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? How important is mobile optimization for B2B in your opinion? Google Analytics ? General results. Answers: 1.

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

Pipeliner

SEPTEMBER 10, 2020

Digital marketing includes building websites, content, SEO, design, advertising, analytics, etc. We do not need to follow our gut or intuition anymore because there is analytics to show us what our audience and market act and react the best. Analytics will track everything including all conversions that happen on your website.

Video 52

Video Marketing Analytics How To 52

Cience

JANUARY 10, 2020

Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? How important is mobile optimization for B2B in your opinion? Google Analytics ? General results. Answers: 1.

B2B 52

B2B Top of Funnel Marketing Lead Rank 52

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. GTM motions can fail for a variety of reasons.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100