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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. B2B marketing often gets a bad rap. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be.

B2B 124
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. ACTION TIP: What questions are your ideal customers asking?

Customer 130
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. ACTION TIP: What questions are your ideal customers asking?

Customer 130
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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

2. Search Engine Optimization. 5. Online Customer Service. AI-based systems like chatbots and automated user flows have drastically transformed the world of customer service. Because of AI, less manpower is needed to provide excellent customer service. And—this hasn’t gone unnoticed.

Lead Rank 272
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Whether you’re an absolute beginner to search engine optimization or an industry leader, you’ll find helpful tutorials on keyword research, link building, content marketing, technical SEO, and much more.

Channels 220
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SMB Marketing: 12 Things to Avoid Messing Everything Up

LeadFuze

If you are doing B2B commerce, you can make helping out SMBs a part of your marketing. 1 Assume they’re self-service. 2 Overlook local advertising. Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. But you also want to keep them engaged.

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Introducing Gong’s New Visual Identity

Gong.io

He’s everywhere: on our website, in our advertising, gracing the covers of countless marketing materials, e-books, landing pages and social posts. Sure, the team had built a reputation for superior product quality and innovation, dependable customer service and a company-wide dedication to success. Or were they? Wait… what?

Energy 153