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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team. Webinars: Regularly hold and record webinars for your customers and prospects. Check out a quick Salesforce demo below.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

Towards that, they are making smarter business decisions of acquiring deep intelligence about their prospects by investing in data vendors and sales assistants—the purpose being aligning their offerings with prospect needs to maximize engagement. This is a really helpful prospecting tool!” —Val,

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Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

I hate to break it to you, but prospects in your target accounts have the same reaction to your sales messages. In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. And you’re not alone.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

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This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them. While both are powerful on their own, a combination of the two increases the likelihood of reaching the best possible prospects.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. Clearly defined buyer personas.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas , and you’re trying to create opportunities,” Cooper said.

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5 Key Psychological Biases That You Can Leverage to Drive Sales

InsightSquared

So when pitching to prospects, strive to replace the text in your presentation with graphics. Sales professionals can utilize the bandwagon effect by advertising how many other brands are using their product or service. There’s an old question in advertising: How do you sell a $2,000 watch? This is a massive mistake.