Advertising Channels Retail Survey 
Zoominfo
AUGUST 3, 2022
We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. Use tailored and specific targeting in channels where you’ve seen strong ROI in the past.
Sales and Marketing Management
SEPTEMBER 28, 2020
Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.
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Nutshell
MAY 7, 2024
Retail and other direct-to-consumer companies often fall into this bucket. You can also send out surveys to attendees to find out what they thought of your trade show exhibit. Either ask attendees to fill out our surveys in person or send them to new contacts via phone or email afterward.
Pipeliner
NOVEMBER 18, 2022
Today, 50% of retail traders are millennials, while the remaining 16% are Generation Z. It may also assist your sales staff track each lead’s contact information, the stage of the sales funnel they are in, the channel from which the Forex leads came, and much more. Traditional marketing channels are quickly becoming outdated.
PandaDoc
APRIL 25, 2023
The plan also outlines the sales channels that will be used to reach these customers — such as online marketplaces, social media, or brick-and-mortar stores. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.
Circleback
FEBRUARY 13, 2018
According to a survey, 82% of millennials are now part of the decision-making process in some degree and account for an estimated purchasing power of $200 billion each year. Traditional sales channels are either being substituted or used in conjunction with modern-day technologies.
SugarCRM
FEBRUARY 2, 2022
And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. A person who walks into a retail store becomes a lead by entering the door. That helps advertising networks show your ads to that person as they travel across the internet. That’s where strong lead management comes in.
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