Zoominfo
SEPTEMBER 12, 2023
The same surveys show that 55% of corporate leaders distrust their own data assets. Best: Scoops on Expansion, Hiring, Advertising, Data Quality Now let’s look at some initiatives going on at Richard’s company. The company is investing in digital advertising, and faces challenges related to data quality.
Sales and Marketing Management
SEPTEMBER 28, 2020
Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.
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Zoominfo
JULY 9, 2019
5 Key Considerations for a Data-Driven Retail Strategy. The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical retail. Continue reading.
Zoominfo
AUGUST 3, 2022
We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. All too often, marketing budgets are the first to be scaled back. You get it.
Pipeliner
FEBRUARY 22, 2020
In fact, the survey results indicate it has very little impact on whether someone chooses to buy a product or not. The Survey. Only five percent of those surveyed said that social media has a great deal of influence over their purchasing decisions. The Business Approach.
Zoominfo
MARCH 21, 2022
The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.
Sales and Marketing Management
OCTOBER 5, 2020
Particularly with the current challenges retail faces in the COVID-19 pandemic, brands need to adapt and incorporate influencers into their marketing strategies to stay relevant as buying patterns rapidly change. A PR Week survey reported that 39% of marketers do not feel confident about choosing the right influencers to work with.
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