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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

The same surveys show that 55% of corporate leaders distrust their own data assets. Good, Better, Best: Writing a GenAI Prospecting Email Modern GTM teams have figured out how to get in touch with the right people, at the right time, at scale. Write a follow-up prospecting email. just downloaded a ZoomInfo platform datasheet.

Data 147
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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. All too often, marketing budgets are the first to be scaled back. You get it.

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July 2019 B2B Blog Post Round-Up

Zoominfo

Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. 5 Key Considerations for a Data-Driven Retail Strategy. The retail industry has undergone a significant transformation in recent years. Continue reading.

B2B 180
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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Particularly with the current challenges retail faces in the COVID-19 pandemic, brands need to adapt and incorporate influencers into their marketing strategies to stay relevant as buying patterns rapidly change. A PR Week survey reported that 39% of marketers do not feel confident about choosing the right influencers to work with.

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28 Ways to Drive Innovation and Creativity in Business Development

Sales Hacker

Magnet marketing is the use of peer-centric best practices studies to engage buyers in moderated prospect meetings. Conde Nast leveraged this program to reach its top 100 prospects. GTMP conducted the formal interview, and the Conde Nast team had 15 minutes of direct interaction and discovery with each prospect. Benchmarking.

Referrals 102
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How to Cater a Sales Strategy to Gen Z

Hubspot Sales

According to a study by IBM and the National Retail Federation , Generation Z still prefers shopping at brick-and-mortar stores. If you're a retail business with physical storefronts, make a conscious effort to engage with Generation Zers online to drive them to those locations. Gen Zers want to see real life in advertising.