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How Does Weather Affect Small Businesses?

Smooth Sale

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Finance: 40%.

Industry 143
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14 Examples of Socially Responsible Business Leaders

Zoominfo

Jackson continues to lead initiatives focused on clean energy solutions and other socially responsible projects. Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. For example, Apple is issuing $2.5

Examples 130
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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5 places your inbound funnel is bringing in bad customers

Close.io

Potential investors: They just want to know more about you and are going to suck up a lot of your time and energy. Start by looking at and optimizing your: Marketing: Are you going wide or deep? If a government agency came to Close.io, they might be put off by our language and Arrested Development references. That’s on purpose.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 105
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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. Marketing and Sales Nearly 90% of marketing professionals find that AI improves content quality. Looking for an all-in-one AI solution for marketing, sales, and customer support workflows?