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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook.

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Digital Marketing Strategies That Significantly Empower Business Growth

Smooth Sale

Tools like Google Analytics, social media insights, and customer surveys can provide valuable data to build detailed buyer personas. Small businesses can use email marketing for: Newsletters: Share updates, promotions, and valuable content with subscribers. Today’s insights are provided to help you achieve the Smooth Sale!

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. As a result, it paves the way for more sales. You can also consider including promotions, discounts and deals to lure in more collaborators.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. The certification improves your capacity to design and implement captivating content strategies that promote local businesses.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Be sure to factor in the costs of any analytics/social media management platforms you may be using. Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform.

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How Do I Measure Social Media ROI for My Local Business Clients?

BuzzBoard

Precise and effective ROI measurement can expose a wealth of insights that can propel your clients’ local business sales. Assessing social media ROI also aids in scrutinizing sales impact. As salespeople eager to escalate local business sales, understanding the best practices for measuring social media ROI is crucial.