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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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How to Avoid a Marketing Automation Catastrophe

SBI Growth

Marketing leaders must prove their contribution to Sales Revenue. Advertising and tradeshows are not enough. Making matters worse, the sales team steps up their complaints about marketing’s contribution & effectiveness. Here’s where you see fruit of your labor: blog posts, eBooks, white papers, newsletters, webinars, etc.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.

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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

A great content marketing strategy isn’t only about growing an audience but mostly about delivering value while paving the way for the sale. Someone filling out a form to download your latest eBook or white paper is undoubtedly considered a quality lead. Remarketing is advertising to an already existing audience.

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The Pipeline ? Sales Alchemy

The Pipeline

The Pipeline Renbor Sales Solutions Inc.s Sales Alchemy. Stored in Attitude , Business Acumen , Forecast , Funnel management , Guest Post , Sales Management , Sales Process , Sales Success , execution , qualifying. Our singular task is to pump money out of a sales pipeline. April 2008. March 2008.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. What is a Lead Capture Page?